Once built, it’s an on-going battle to get noticed with millions of competing websites out there – that’s where our Small Business Digital Marketing services can help. From Search Engine Optimisation (SEO), through to running online advertising campaigns, Social Media promotion and much more to get you more traffic, leads and sales.
The Big Challenge
Do you even know how many website visitors you get per day?
Sadly, the answer to the above is all too often a resounding ‘No’. Sold a great looking site, but no on-going plan to attract visitors, invariably sites never reach their true potential and your investment is wasted.
It is a tough and a time consuming undertaking to achieve first page Google rankings. With millions of sites out there, it is hugely competitive in many sectors.
Great content and site authority is still key, but that can be supplemented with social media promotion, online advertising and directory entries to help generate leads and sales for your business.
We help by working with you to develop a monetised Growth Plan to achieve your aims. What are 10, 100, 1000 new visitors worth to you?
Our Small Business Digital Marketing Services
Our Digital Marketing services are designed with the Small Business in mind. We first meet with you to discuss your business goals before creating a monetised Growth Plan aimed at helping you achieve your business goals. We then work with you in order to promote your business. Its essential to measure results and adjust the plan as we progress. Here are just some of activities that might form part of your Growth Plan we undertake that can grow your business.
Using Google or Bing, or social media channels such as Facebook and Instagram we grow and build your online audience and customers. We can design and deliver a campaign to drive traffic to your site through the most suitable channel for your brand
Search Engine Optimisation
Search Engine Optimisation (SEO) is a critical factor in ensuring your site is found, indexed and ranked by search engines such as Google and Bing. We undertake a Site Audit to ensure your site is structured optimally (on-page optimisation) as well as conducting a series of off-page optimisation activities such as article creation, directory sign-up and link building
These days social media channels are key to driving engagement and promotion for your business through content marketing and customer advocacy. We can help deliver social media campaigns that will drive traffic to your site.
For many businesses, online directories represent a great opportunity to be found in your local area as well as nationally. We know the Top 30 UK directories and work with you to create entries to these.
Google My Business
Critical for most businesses, we will setup a Google My Business and Bing places entry for you. The information is then used by search providers to deliver local and nearby search results
Good reviews can help your business attract more customers. There are many options out there. We help you get your first reviews and adjust your sales pipeline to ask customers to leave a review for your business.
Often the indirect sell is the best approach. By creating engaging content which helps customers with specific needs and challenges, they are more inclined to buy from you. For example, an Accountancy might create a downloadable guide to “Top 10 things you need to know about tax” which may in turn generate more leads and customers for them.
Key to any successful strategy is measuring results. Ultimately, this could be volume of leads or sales generated but there is much more to know! Which channels are your most successful? Which adverts are working? How are users finding your site? What are your most engaging pieces of content? We ensure we can answer these questions and more as part of the assignment.
Throughout the duration of the campaign, we typically meet once per week to run through progress and results. During this meeting we can also adjust direction based on the insight we are gathering.
Understand exactly how your site is performing. We integrate your site with Google Analytics and event tracking from Google Tag Manager so you understand the return on your investment.
FREE Site Audit
Complete the form opposite for a no-obligation Site Audit of your existing website. We will identify any issues with your site today that may be affecting your ability to be found online and email them to you.
You are just a click away from growing your business online. Drop us your contact details and we will get straight back to you!