The Small Business Digital Agency

Wasted Apple

Wasted Apple don’t like to see apples go to waste. Their unique business model transforms waste apples, from orchard owners who are unable to pick or use all of their crop, into delicious Cornish craft cider and award-winning apple juice. In exchange, the orchard owners are given some of the cider and apple juice.


Having invested in their logo and other branding, the team wanted the website to re-use as much of their existing design collateral as possible but also to: spread the story of Wasted Apple, its mission and ethics; enable people to register to become apple donors; allow potential customers to find stockists or purchase products online; and discover events & markets in Cornwall where the team would be providing tastings and selling products

Their Challenge

Mark Rudge, Wasted Apple's owner & founder, had initially designed and built the website himself. However, they were receiving very little traffic & they desperately needed a new site to support their ambitions. That's when they turned to Digiphore for help.

What We Did

We worked with Mark and the team to clearly identify their goals for the new site, whilst also looking at the competitor landscape. We then developed a mock-up page and proposed content structure which we reviewed with Mark. Taking on-board his feedback, we then set about creating the website, including integrating a shopping cart and event calendar.


Having completed the site in 2018, 2019 turned out to be Wasted Apple's most successful year ever. They collected record breaking amounts of apples - over 8 tonnes - in part, thanks to the Become an Apple Donor page in the site. They also had a very successful market and events season, using the website to drive more people to meet them in person - even running out of cider. As Mark and the team plan their year ahead, Digiphore look forward to continuing to work with them and grow the Wasted Apple message and ethos.
Thank you again for this. I looked at the site on Tuesday night at I have to say it almost had me in tears! I love it!!
Mark Rudge

Owner of Wasted Apple

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